About acf-mea
Strategy Meets Execution: Corporate Transformation Through Evidence-Based Consulting
ACF-MEA is a corporate strategy and organizational transformation consulting firm serving C-suite leaders, boards, and organizations navigating complex strategic challenges. We combine rigorous analytical frameworks with practical change management to deliver measurable business results.
From market opportunity assessment to organizational capability building, we help organizations achieve competitive advantage through evidence-based strategy and flawless execution.
Founder & Leadership
Leadership Grounded in Strategic Excellence
Mohamed Abd El Salam El Shahat Abozaid
Founder & Principal Consultant
Mohamed brings 25+ years of progressive experience spanning strategic HR transformation, organizational development, and corporate strategy—combining human capital expertise with rigorous business analysis.
Professional Foundation:
- MBA in Human Resources Management - Strategic talent and organizational capability development
- CMA (Certified Management Accountant) - Financial analysis and performance management
- Strategic Consulting Expertise - Comprehensive business planning, market analysis, and competitive strategy
- Organizational Transformation - Change management using established frameworks (Kotter's 8-step model), organization design, culture integration
Career Highlights:
- Designed and delivered comprehensive strategic business plans for multinational corporations and emerging market leaders
- Led organizational transformations combining digital innovation with talent development
- Specializes in Vision 2030 alignment strategy for Saudi Arabian organizations
- Extensive experience across manufacturing, energy, technology, and financial services sectors
- Proven track record delivering SAR 760M+ strategic investment plans with quantified financial impact
Mohamed's approach combines analytical rigor (15+ strategic frameworks, 40+ financial metrics analysis) with deep expertise in organizational change—ensuring strategies are not just intellectually sound, but practically executable.
Our Story
From People Strategy to Enterprise Transformation
ACF-MEA was founded on a fundamental insight: organizational success depends equally on three elements—clear strategy, aligned people, and flawless execution.
What began as a specialized HR consulting firm evolved into something more comprehensive. Our founder recognized that the most sophisticated HR strategies fail without robust business strategy, and the most brilliant business plans falter without organizational capability to execute them.
Our Evolution:
- 2019-2021: HR Consulting Foundation - Built expertise in talent strategy, organizational design, and culture transformation across 50+ engagements
- 2022-2023: Strategic Expansion - Expanded practice to include market analysis, competitive strategy, and business planning as clients demanded comprehensive strategic guidance
- 2024-Present: Integrated Strategy Consulting - Now deliver end-to-end strategy consulting combining external market analysis, internal capability assessment, financial modeling, and organizational transformation
This evolution reflects market reality: organizations don't need isolated expertise anymore. They need integrated consulting that aligns market strategy, business model, organizational capability, and human capital.
What We Do
Strategic Consulting Across Five Integrated Pillars
Our consulting practice is organized around five strategic pillars that drive organizational performance:
1. Executive Advisory Services
Strategic planning facilitation, Vision 2030 alignment, change management strategy, and sustainability/ESG integration at the board level
2. Strategic Business Planning
Comprehensive strategy development using 15+ analytical frameworks, market opportunity assessment, financial modeling, and implementation roadmaps
3. Market & Industry Analysis
External environment assessment (PESTLE, Porter's Five Forces), competitive positioning, and market opportunity identification
4. Organizational Transformation
Change management execution, organizational capability building, digital transformation, and HR-driven organizational excellence
5. Financial Strategy & Analysis
Financial performance benchmarking, projection modeling, ratio analysis, Balanced Scorecard development, and KPI frameworks
Each pillar is designed not in isolation, but as integrated components of enterprise transformation. A strategy without organizational capability is just a document. Organizational change without strategic clarity is just busy activity.
Our Approach
Evidence-Based Strategy. Practical Execution
Our consulting approach is built on three principles:
1. Rigorous Analysis
We don't rely on intuition or assumptions. Every strategy is grounded in evidence:
- 15+ strategic management frameworks applied systematically
- 40+ financial metrics analyzed to establish performance baselines
- 3-scenario modeling accounting for market uncertainty
- Competitive benchmarking against industry leaders
2. Integrated Thinking
We understand that business strategy, organizational capability, financial performance, and market dynamics are interconnected. We don't optimize one at the expense of others.
3. Practical Implementation
Analysis without execution is academic. We deliver:
- Clear accountability frameworks and governance structures
- Implementation roadmaps with specific milestones
- Change management integration using proven frameworks (Kotter's 8-step model)
- Performance measurement systems (Balanced Scorecard with 28+ KPIs)
- Continuous monitoring and course correction
Result: Strategies that work. Organizations that transform. Stakeholders that see measurable results.
Our Experience
Proven Impact Across Sectors and Markets
Our Experience:
Industries Served: Manufacturing, Energy, Technology, Financial Services, Infrastructure, Healthcare
Client Types: Listed corporations, private enterprises, family businesses, government-linked companies
Geographies: Saudi Arabia, UAE, Egypt, GCC region
Engagement Scale: From SAR 50M to SAR 760M+ strategic investment plansRepresentative Results:
Designed SAR 760M strategic investment plan with 121% revenue growth projection (manufacturing sector)
Reduced customer concentration risk from 65% to 50% through diversification strategy (energy sector)
Led organizational transformation impacting 1,600+ employees across three business units
Developed market opportunity assessment identifying SAR 5.7-7.7B addressable market (infrastructure)
Implemented Balanced Scorecard framework with 28 KPIs across 4 perspectives (corporate alignment)
Key Sectors:
Manufacturing: Capacity expansion, digital transformation, cost optimization, Revenue growth, margin improvement
Energy: Renewable specialization, customer diversification, regulatory complianceMarket positioning, risk reduction.
Financial Services: Organizational structure, talent strategy, performance management, Efficiency gains, employee engagement
Technology: Digital transformation, capability building, market entryCompetitive positioning, growth acceleration
Our Values
How We Work With You
Client-Centric Partnership
Your success is our success. We work as an extension of your leadership team, not as outside experts dropping off recommendations. We're invested in execution, not just analysis.
Analytical Rigor
We apply academic frameworks combined with practical business experience. Our strategy is grounded in evidence, not trends or consultant jargon.
Honest Assessment
We tell you what the data says, even when it's uncomfortable. Strategic clarity sometimes requires uncomfortable conversations about competitive reality and organizational readiness.
Execution Focus
Great strategy that doesn't execute is worthless. We design implementations that fit your organization's capacity, culture, and context—not generic templates.
Long-Term Relationships
We measure success by your results 2-3 years out, not by our billable hours. We prefer clients who engage us repeatedly as trusted advisors over those who need a one-time strategy refresh.
Call to Action
Ready to Transform Your Organization?
Whether you're a board seeking strategic clarity, a CEO navigating competitive disruption, or a leadership team ready to execute transformation, we'd welcome the conversation.
Engagement typically starts with:
- Discovery Conversation (1 hour) - Understand your strategic challenge, organizational context, and desired outcomes
- Preliminary Assessment (1-2 weeks) - Research market dynamics, competitive landscape, and organizational readiness
- Proposal & Engagement Plan - Specific scope, timeline, investment, and expected outcomes
Contact us for a confidential discussion:
- Cairo: +2 01003719481 | Info@acf-mea.com
- KSA: +966 541136680| Contact@acf-mea.com
- UAE: +971 55 865 9421
All conversations are confidential and without obligation.